What is Land Expeditions?
Land Expeditions is a Guest Experience and Retention platform that empowers
hospitality operators to create exceptional experiences, boost profitability, and
foster repeat business. With advanced tools and personalized features, they help
operators deliver tailored experiences, gain valuable insights, and engage with
guests throughout their stay.
Their customized platform is designed to optimize operations,
drive revenue growth, and cultivate a loyal customer base in the competitive
hospitality industry.
Industry:
Travel & Hospitality
Challenge:
Develop the Land Expeditions brand from the ground-up and set a tone and direction which complements its customer base.
Outcomes:
Vresolv helped Land Expeditions develop their nascent brand with an identity which pulled in their target market. The task included both print and digital assets.
DEVELOPING THE STRATEGY
The strategy to implement the desired brand direction and guidelines was formulated with close and lengthy meetings of the branding lead with the marketing team of Land Expeditions. The session spanned 3 days of in-depth brainstorming. These activities helped immensely in narrowing down the needs and goals of the developing brand while also setting expectations aligning with the final product.
Brand Values
In order to meet the customer expectations in a unique and innovative way. We wanted to position brand differently from our competitors. For that we came up with values and principles to guide the whole brand identity in form of values.
Integrity
Reliability
Adaptiveness
Transparency
THE COMPANY LOGO
The Land Expeditions company logo visually embodies the core brand values of the company. It boasts a unique combination of two symbols: an arrow-shaped “L” with a single twist.
Style Guide
The Land Expeditions identity was made coherent and consistent by providing a style guide. This ensured that colors, Typography, Iconography, Imagery, Advertisement and Other collaterals are made consistent to the initially presented vision.
COLLATERAL DESIGNS
The design process also included various designs for differing collaterals. All the designs were matched to the overall aesthetic of the brand identity of Land Expeditions.
Marketing Website
To reach the desired audience we also set out to create the brand marketing site. For this we first validated and tested the wireframes after which mockups were generated to ensure the user experience is both appealing and correct.
Results
As a result of our dedicated team’s efforts, we were able to successfully create fleshed-out branding themes and assets for Land Expeditions. Our delivery also satisfies the customer’s needs and wishes for their nascent brand. All this was thanks to detailed design workshops conducted on our end in coordination with the client to determine the direction which was ultimately taken for the project.