What is Kanal
Kanal.dev unique blend of technical expertise and business acumen, coupled with our ability to leverage the power of cloud technology, sets us apart from the competition. We are deeply committed to creating and capturing value for our clients, and our collaborative and pragmatic approach ensures that we deliver results that exceed expectations.
Industry
Global workforce solutions company
Challenge
Clarify the brand’s positioning and establish the design according to users they serve.
Outcome
Vresolv helped Kanal establish their brand identity. We helped establish the brand image that suits their customer need.
Users Involved ?
Kanal serves as a dynamic support for diverse sectors, encompassing Fintech, sports leagues, and retailers. Fintech enterprises benefit from Kanal's secure transaction solutions, while sports leagues experience heightened player and fan engagement through real-time analytics. Retailers find value in Kanal's streamlined inventory management and personalized e-commerce experiences. With its specialized approaches, Kanal not only identifies industry-specific needs but also crafts solutions to amplify impact and foster growth.
Retailers
Fintech Service providers
Sports leagues
Process
Developing the Strategy
Through a four-day facilitated session, we brought to light the specific challenges that Kanal, as an organization, was confronting. Throughout this process, the team gave priority to identifying the essential needs and objectives of both their business and their customers. These insights then served as the fundamental building blocks for devising the branding and marketing plans.
Defining the Brand
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
Safety
Care
Collaborate
Delighted
Developing the brand
Vresolv meticulously crafted a comprehensive identity system, ensuring that every interaction point resonated with the brand. This encompassed a logo refresh, the introduction of a fresh color palette, a new typeface, and user-centric design components. This cohesive approach not only extended to the physical event but also seamlessly translated to its digital extensions, fostering a unified experience and ambience across both realms.
The Logo Story
Northern Lights as a analogy for channeling energy like data into delight. Data Needs to be harnessed and Transformed Like Solar Energy Data Can be Channeled with Right Anchors to Capture Value Like Energy. Data Can be be used to create Delight
Print Collaterals
Web Design
Pitch Decks
Results
Vresolv played a pivotal role in sharpening Kanal's brand identity and refining their marketing strategy. This involved crafting a seamless and harmonious brand narrative that deeply connects with both their clientele and the range of services they offer.